BEHIND THE BRAND
WHAT'S YOUR NAME SON?
Born and raised in Amsterdam we hunt in pairs, we seek the best and enjoy the utmost. We strive to find co-rebels. We are always on the move. We drink, party and love like there is no tomorrow.
We are young. We are restless.
Colourful Rebel is more than just fashion. More than just a blog. Colourful Rebel is a mentality, a way of life, we like to get the most out of life, but we are just as happy to give back to those around us.
OUR HOME
WELCOME TO OUR HOUSE
Our journey started in a student apartment in the west of Amsterdam. This is where we transformed our apartment into a small warehouse. and then you guys discovered Colourful Rebel and liked it…
We had the chance to move into a bigger apartment. The ground floor became our warehouse where we packed all the orders and the first floor was our office. We grew so fast that within a year we outgrew this apartment as well and moved to our office in the city center.
We rented two floors and within little over one year this office also became way too small. Samples, stock and other random stuff filled our office and it was time to move on.
We were offered our current and put our heart and soul into the renovation, and after blood, sweat and tears we feel that our office turned out perfect!
Our office truly reflects who we are: perfectionists, rebels and caregivers. We enjoy the good things in life, we love to hang out with our friends and take care of them.
Welcome to the world of Colourful Rebel.
OUR BELIEFS
THE WORLD THROUGH OUR EYES
We love seeing that more and more young adults are trying to find their own way outside the set norms and expectations. Who just want to follow their own passions with total disregard to judgement from others.
We believe that this is the only way we can truly be free. And for us freedom equals happiness. We want to inspire our young friends to do whatever they want to do. Live free from social pressure, rules and expectations. Travel when you are young, Meet people from all over the world and connect. find yourself before you find a job.
Colourful Rebel is that inspiration point, so grab our hand because we know a thing or 2 about making a sh*tload of fun!
OUR GOALS
WE STRIVE TO CREATE
…a society in which freedom and happiness are defined in terms of true freedom: freedom without obligations.
A society in which people can develop and express themselves in all aspects of how they really are, in which they dare to show themselves. A society with fewer needs and musts and more cans and mays. With true freedom as an individual, but at the same time also looking out for one another, so with responsibility.
Therefore we honor…
…those who dare to rebel, who dare to be themselves in all aspects and who dare to show themselves in all aspects.
OUR CORE
THIS IS WHO WE ARE
REBEL
We believe that is true and ultimate freedom. We love fashion, but at the same time we also find fashion too limited. For us, you do not have to look a certain way. To us, you are fine just the way you are. We do not have standards, we do not know any boundaries.
Caregiver
In our rebellion, we are social and group-oriented rather than individualistic or selfish. Because we are convinced that good is not just what’s good for yourself, but good also means sharing with others; giving something (back) to society. So for us, with freedom comes great responsibility. In the form of spontaneous generosity, for instance.
